GURUGRAM UNIVERSITY

(State Govt. University Established Under Haryana Act 17 Of 2017)

Research & Publications

GUBR, an international biannual, peer reviewed and referred Journal published by the Department of Management, Gurugram University. The journal seeks to promote high quality original research with a view to generate new knowledge and disseminate the same among academicians, practitioners and policy makers. It aims at creation of new intellectual capital by bridging the knowledge gaps in some of the frontier areas of research related to business issues. Papers with trans-disciplinary perspectives are encouraged. In addition, you may also submit Case Study, Book Review, and Perspective on various facets of business and management.
I welcome you on behalf of Gurugram University and thank you for showing interest in us. At the very outset, I am prompted to quote Dr APJ Abdul Kalam's scholarly views on growth and achieving exemplary performance in life -

“Excellence is a continuous process and not an accident”

We at Gurugram University follow the above perspective and strive to achieve perfection while placing great emphasis on consistent developmental activities in every sphere. The university is making every effort to bridge the gap between industry-academia and society in order to prepare our students for the challenges in the corporate world. I am glad to share that not with-standing the nascent stage of the university, we have been able to launch our First International Journal of Management, 'Gurugram University Business Review (GUBR)'. A journal is a showcase of innovation & constructive research of a University. It is very important to create a platform where everyone can add valuable insights to the existing body of knowledge.   It has been a part of my vision to raise the academic standards of the University to the highest level. GUBR, as projected, is an international bi-annual peer reviewed journal published by the Department of Management, Gurugram University Gurugram. The Journal provides a platform to the scholars from varied fields with a view to promote high quality and original research for dissemination and application in public life. I am sure it will grow by leaps and bounds!!! I congratulate the editorial committee of GUBR and wish them all the best!
Dr. Markanday Ahuja
Editor-in-Chief: Prof. (Dr.) Amarjeet Kaur
Editor: Dr. Monika Bhatia
Associate Editor: Dr. Hawa Singh
Managing Editor: Dr. Geetika Malik Chandra

Chief Advisor

Dr. Markanday Ahuja, Hon’ble Vice Chancellor, Gurugram University, Haryana, India

Principal Advisor

Prof. (Dr.) M.S. Turan, Dean Academic Affairs, Gurugram University, Haryana, India

International Members

  • Prof. (Dr.) Jai Shankar Raman, Director of International Programs, California State University, USA
  • Prof. (Dr.) Yamen Koubaa, Academic Director, EM Normandie Business School, France
  • Prof. (Dr.) Csaba Moldicz, Head of Research, Oriental Business and Innovation Center, Budapest Business School, Hungary
  • Prof. (Dr.) James Brodzinski, Former Dean, CoB & Consultant, Valparaiso University, USA
  • Prof. (Dr.) Elaine Crable, Professor Business Analytics /Information Systems, Co-Director International Business , Xavier University, USA
  • Prof. (Dr.) Amit Sharma, Vice Dean, College of International Business, Zhejiang Yuexiu University of Foreign Languages, China
  • Prof. (Dr.) Sanjay, Richard E. Meier, Professor of Management, Valparaiso University, USA
  • Prof. (Dr.) Sunil Sahadev, Professor of Marketing and Responsible Enterprise, University of Brighton, UK
  • Prof. (Dr.) Abdelkader SBIHI, Professor of Logistics, SCM Analytics& Operations Management, Brest Business School, France
  • Prof. (Dr.) Rameshawar Dubey, Reader-OperationsManagement, Liverpool Business School, Liverpool John Moores University, UK
  • Prof. (Dr.) Jiangxia (Renee) Liu, Associate Professor, Valparaiso University, USA
  • Prof. (Dr.) Jatin Pancholi, Faculty Member, University of Southampton, England, UK
  • Prof. (Dr.) Cungki Kusdarjito, Lecturer, Janabadra University, Yogyakarta, Indonesia.

National Members

  • Prof. (Dr.) M. P. Poonia, Vice Chairman, All India Council for Technical Education (AICTE) , New Delhi
  • Prof. (Dr.) Raj Nehru, Hon’ble Vice Chancellor, Skill Vishwakarma University, Haryana, India
  • Prof. (Dr.) R.K. Mittal, Hon’ble Vice Chancellor, Chaudhary Bansi Lal University, Haryana, India
  • Prof. (Dr.) D. P. Goyal, Director, IIM Shillong, Meghalaya, India
  • Prof. (Dr.) Ravinder Vinayak, Former Dean Academic Affairs, MD University Rohtak, Former Director of DSPSR, Delhi.
  • Prof. (Dr.) Arnab Laha, Professor, IIM Ahemdabad, Gujarat, India
  • Prof. (Dr.) Sunil Sharma, Professor &Chairperson-MDP, FMS, DU, India
  • Group Captain Rajendra Kumar Joshi (Retd), Senior Vice President-Strategy & Planning, Jio Platforms Ltd, Mumbai, India
  • Prof. (Dr.) N.K. Garg Professor, Department of Commerce, Maharshi Dayanand University, Haryana, India
  • Prof. (Dr.) Raj Kumar Sharma, Controller of Examination, Guru Ghasidas Viswavidyalaya, Bilaspur
  • Prof. (Dr.) Sanjeev Sharma, Professor, School of Management, Punjab University, India
  • Prof. (Dr.) Gurdip Singh Batra, Professor, School of Management, Punjabi University, India
  • Prof. (Dr.) Deepak Tandon, Professor Finance & Accounting, IMI, New Delhi
  • Prof. (Dr.) Ajay Kumar Chauhan, CEO, Research Sikhsa.com, New Delhi, India
  • Prof. (Dr.) Shalini Singh, Professor, Dept of Psychology, Maharshi Dayanand University, Rohtak, India.
  • Prof. (Dr.) Shweta Mittal, Post-Doctoral Scholar, IIT Delhi, India
Gurugram University Business review (GUBR) will be published Bi-annually.

AUTHOR GUIDELINES

  1. A) Typescript Guidelines

  1. The original typescript should be submitted electronically in A4 size format, with a word count of 4000-6000 (including figures and tables).
  2. Typescript should have double line spacing at the time of submission.
  3. A final paper which would exceed 6000 words or occupy more than 15 pages of the Journal may be returned for abridgement.
  4. The text of the paper should include title, abstract, keywords, text, references & notes, tables, figure captions, figures, but not the names of authors, their biographical notes or any acknowledgements. Author needs to submit a separate file containing the title of the paper, plus the names affiliation and complete addresses, e-mail and contact number of author(s), and an abstract, keywords, and any acknowledgements.
  5. Author(s) name(s) is/are not to be included in the document/file properties.
  6. All papers must be written in English. If English is not your first language, please ask an English-speaking colleague/expert to proofread your paper.
  1. B) Title, abstract, keywords, addresses, biographical notes

  1. Title: as short as possible.
  2. Authors Affiliation Details and Address: Author Name and Position, department, name of institution, full postal address and email address for each author.
  3. Abstract: approximately  150 maximum
  4. Keywords: 5-7 words or phrases.
  5. Biographical notes: approximately 100 words per author, maximum 150.
  1. C)

    References and Notes

  1. GUBR uses the APA (name and date) short reference system for citations in the text with a detailed alphabetical list at the end of the paper. For example ‘Large (2010) suggests …’ or ‘Liang and Zeger (1986) found that …’
  2. Footnotes, if any, should be short, succinct notes making a specific point, may be placed in number order following the alphabetical list of references.
  3. References should be made only to works that are published, accepted for publication (not merely ‘submitted’), or available through libraries or institutions. Any other source should be qualified by a note regarding availability.
  4. References should be mentioned only for those scholars whose name is mentioned in the paper
  1. D) Ethical Guidelines for Authors

  2. Content: All authors must declare they have read and agreed to the content of the submitted manuscript.
  3. Ethics: Manuscripts may be rejected by the editorial office if it is felt that the work was not carried out within an ethical framework.
  • Plagiarism: Plagiarism in any form constitutes a serious violation of the most basic principles of scholar writing and cannot be tolerated. Examples of plagiarism include:
  1. Word-for-word copying of portions of another’s writing without enclosing the copied passage in quotation marks and acknowledging the source in the appropriate scholarly convention.
  2. The use of a particularly unique term or concept that one has come across in reading without acknowledging the author or source.
  3. The paraphrasing or abbreviated restatement of someone else’s ideas without acknowledging that another person’s text has been the basis for the paraphrasing.
  4. False citation: material should not be attributed to a source from which it has not been obtained
  5. False data: data that has been fabricated or altered in a laboratory or experiment; although not literally plagiarism, this is clearly a form of academic fraud.
  6. Unacknowledged multiple submission of a paper for several purposes without prior approval from the parties involved.
  7. Unacknowledged multiple authors or collaboration: the contributions of each author or collaborator should be made clear.
  8. Self-plagiarism/double submission: the submission of the same or a very similar paper to two or more publications at the same time.
  9. E) Manuscript Guidelines

  10. i) Fonts Font Type: Times New Roman Font Size (Text): 12 • Font Size (Tables and Figures): 12 ii) Paragraph • Alignment: Left • Outline Level: Body Text • Indentation: Left: 0 • Right: 0 • Spacing: Before: 0 After: 0 • Line Spacing: Double iii) Page Setup Margins: • Top: 2.5 cm • Bottom: 2.5 cm • Left: 1.5 cm • Right: 1.5 cm • Gutter: 0 • Paper Size: Letter iv) Structure of Paper • Abstract with Key words • Introduction • Literature Review • Research Method
  • Analysis and Discussion • Conclusion • Limitations of the Study • Scope for Further Research References v) Word Count • Article/ Research Paper/Case Study: 6000 words maximum
  1. F) Address for Correspondence:

The Editor-in-Chief
Gurugram University Business Review
Department of Management, Gurugram University,
Sec-51, Gurugram
Email: Editor.GUBR@gmail.com
Tel: 9467030980
 

Call for Papers (As pop up)

Gurugram University Business Review (GUBR) seeks original and innovative theoretical, methodological and empirical research related to various facets of business in a global context. Papers with trans-disciplinary perspective are encouraged. Contributions in diverse fields of management and business in a global context covering (but not limited to) the following disciplines are invited:
  • Economics and Business Economics
  • International Trade, Investment and Business
  • Corporate Governance
  • Technology Management
  • Knowledge Economy and Knowledge Based Development
  • International Strategic Management
  • International Marketing
  • International Finance
  • Strategic Applications of Information Technology
  • Human Resource Management
In addition you may also submit Case Study, Book Review, and Perspective on various facets of business and management.

Manuscript Submission & Review Process

All papers submitted to GUBR will go through a double blind review process as per the standard procedures of well-known referred journals. Only those papers/articles/case studies, which are complete in all respects and are duly formatted, will be considered for publication. GUBR follows the APA style for citation and referencing. It is the author’s responsibility to obtain permission of copyright issues wherever required. The editorial team has the right to modify or edit the work in order to match the standard and style requirement of the journal. The papers can be sent to: Editor.GUBR@gmail.com.

Gurugram University Business Review (GUBR) seeks original and innovative theoretical, methodological and empirical research related to various facets of business in a global context. Papers with trans-disciplinary perspective are encouraged. Contributions in diverse fields of management and business in a global context covering (but not limited to) the following disciplines are invited:

  • Economics and Business Economics
  • International Trade, Investment and Business
  • Corporate Governance
  • Technology Management
  • Knowledge Economy and Knowledge Based Development
  • International Strategic Management
  • International Marketing
  • International Finance
  • Strategic Applications of Information Technology
  • Human Resource Management

In addition you may also submit Case Study, Book Review, and Perspective on various facets of business and management.

Manuscript Submission & Review Process

All papers submitted to GUBR will go through a double blind review process as per the standard procedures of well-known referred journals. Only those papers/articles/case studies, which are complete in all respects and are duly formatted, will be considered for publication. GUBR follows the APA style for citation and referencing. It is the author’s responsibility to obtain permission of copyright issues wherever required. The editorial team has the right to modify or edit the work in order to match the standard and style requirement of the journal. The papers can be sent to: Editor.GUBR@gmail.com latest by May 28, 2021.