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Gurugram University Business Review (GUBR)
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GUBR Vol. 5, Issue 1 (JanβJune 2024)
Gurugram University Business Review (GUBR)
ISSN: 2582-9718 (Online)
π Title Page
π Forward
βοΈ Editorial Note
π Contents
π Article 1 β Unlocking Academic Excellence: ERP Systems and Performance in Higher Education
π Article 2 β The Persistence of the Size Anomaly in the Indian Stock Market
π Article 3 β Beyond Sightseeing: How Destination Factors Shape Well-being
π GUBR 5.1 Article 4 Data Analytics in Financial Auditing in India Adoption of AI ML tools and Traditional software
π GUBR 5.1 Article 5 The Impact of Digital Capabilities and Literacy on MSME performance in Delhi
π GUBR 5.1 Article 6 A Comprehensive Analysis of FoodpandaΡΠΠ©s Market Failure Issues and Challenges in India
π GUBR 5.1 Article 7 Exploring Employee Engagement Across Generations From Generation X to Generation Alpha
π GUBR 5.1 Article 8 Determinants and Constituents of Financial Literacy Sustainable Finance and Investment
π GUBR 5.1 Article 9 A Study of Mobile Number Portability in Airtel and Jio A special Reference to Customer's Problems
π GUBR 5.1 Article 10 β Is Social Media Salesman? Impact on Consumers' Decisions
π GUBR 5.1 Article 11 The Impact of Monsoon Rainfall Distribution on Major Kharif Crops Production In Haryana
π GUBR 5.1 Article 12 Digital Convergence Indian Consumers' Perception of Bundled Telecom, Media & Entertainment, and E-commerce Services
π Book Review β *Atomic Habits*