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Gurugram University Business Review (GUBR)
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GUBR Vol.6, Issue 1 (Jan–June 2026)
Gurugram University Business Review (GUBR)
ISSN: 2582-9718 (Online)
📄 Title Page
👉 Foreword
✍️ GUBR6.1 Editorial Note.
✍️ GUBR6.1 Editorial Team Profile
📑 Contents
📘 GUBR 6.1 Article 1 - Influence of Post-Purchase Customer Experience on Repurchase Intention
📘 GUBR 6.1 Article 2 -Decomposing Sources of India’s Petroleum Exports Growth (1990–2020).
📘 GUBR 6.1 Article 3- Paywalls, Peace, and Perception How Monetization Shapes User Experience in Mindfulness Apps.
📘 GUBR 6.1 Article 4- Unpacking the Dynamics of Influencer Marketing and Its Impact on Consumer Behaviour A Bibliometric Analysis.
📘 GUBR 6.1 Article 5- Investigation of Workplace Loneliness and Personal Well-Being in Private Higher Education Institutions A JD–R Model Approach in India.
📘 GUBR 6.1 Article 6- Theoretical Underpinnings and Contemporary Developments in Social Media Content Marketing.
📘 GUBR 6.1 Article 7- Assessing the Socio-Economic Status of Gig Workers in Uttar Pradesh A Study of Income, Security, and Mobility.
📘 GUBR 6.1 Article 8- Unveiling the Intellectual Structure of Negative Word of Mouth Research A Bibliometric Mapping of Themes, Influence, and Evolution.
📘 GUBR 6.1 Article 9- Assessing Users' Perception on Chatbots Effectiveness.
📘 GUBR 6.1 Article 10- A Study on Passengers' Behavior Towards Ola and Uber Cab Services in India.pdf
📘 GUBR 6.1 Article 11- The Role of Zero-Knowledge Proofs (ZKPs) in Enhancing Privacy and Compliance in Financial Blockchains.
📘 GUBR 6.1 Article 12- Factors Influencing Customer's Choice of Super Markets and Retail Stores for Shopping in India..
📚 GUBR 6.1 Book Review.
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