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Gurugram University Business Review (GUBR)

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GUBR Vol. 5, Issue 1 (Jan–June 2024)


Gurugram University Business Review (GUBR)
ISSN: 2582-9718 (Online)

  • πŸ“„ Title Page
  • πŸ‘‰ Foreword
  • ✍️ GUBR 5.2 Editorial Note.
  • ✍️ GUBR 5.2 Editorial Team Profile
  • πŸ“‘ Contents
  • πŸ“˜ GUBR 5.2 Article 1-Social Networking Sites Advertising and Consumer Purchase Intention
  • πŸ“˜ GUBR 5.2 Article 2-Human–AI Collaboration in HR Decision-Making
  • πŸ“˜ GUBR 5.2 Article 3-Perceived Impact of Digital Financial Literacy on Saving and Spending Behaviour
  • πŸ“˜ GUBR 5.2 Article 4-Sustainable Talent Management and Workplace Performance
  • πŸ“˜ GUBR 5.2 Article 5-Breaking Barriers, Building Brands
  • πŸ“˜ GUBR 5.2 Article 6-Cognitive Shortcuts
  • πŸ“˜ GUBR 5.2 Article 7-Mapping Emotional Intelligence Challenges
  • πŸ“˜ GUBR 5.2 Article 8-Assessing Training-to-Employment Outcomes Across Indian States
  • πŸ“˜ GUBR 5.2 Article 9-A Study on Students Perception Towards Purchase Intention of E-Vehicles
  • πŸ“˜ GUBR 5.2 Article 10-An Analysis of Credit Accessibility and Its Determinants
  • πŸ“˜ GUBR 5.2 Article 11-Perceptions and Investment Behaviour towards Green Finance
  • πŸ“š GUBR 5.2 Book Review-Think Straight

Department of Management


Presents the Gurugram University Business Review (GUBR)

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editor.gubr@gurugramuniversity.ac.in

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