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Gurugram University Business Review (GUBR)
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GUBR Vol. 5, Issue 1 (JanβJune 2024)
Gurugram University Business Review (GUBR)
ISSN: 2582-9718 (Online)
π Title Page
π Foreword
βοΈ GUBR 5.2 Editorial Note.
βοΈ GUBR 5.2 Editorial Team Profile
π Contents
π GUBR 5.2 Article 1-Social Networking Sites Advertising and Consumer Purchase Intention
π GUBR 5.2 Article 2-HumanβAI Collaboration in HR Decision-Making
π GUBR 5.2 Article 3-Perceived Impact of Digital Financial Literacy on Saving and Spending Behaviour
π GUBR 5.2 Article 4-Sustainable Talent Management and Workplace Performance
π GUBR 5.2 Article 5-Breaking Barriers, Building Brands
π GUBR 5.2 Article 6-Cognitive Shortcuts
π GUBR 5.2 Article 7-Mapping Emotional Intelligence Challenges
π GUBR 5.2 Article 8-Assessing Training-to-Employment Outcomes Across Indian States
π GUBR 5.2 Article 9-A Study on Students Perception Towards Purchase Intention of E-Vehicles
π GUBR 5.2 Article 10-An Analysis of Credit Accessibility and Its Determinants
π GUBR 5.2 Article 11-Perceptions and Investment Behaviour towards Green Finance
π GUBR 5.2 Book Review-Think Straight